Cognitive Dissonance in Technology Adoption: A Study of ...
Jul 25, 2020·This study aims to address a research gap related to the outcomes of the use of technology when the performance falls short of initial expectations, and the coping mechanisms that users may deploy in such circumstances. By adopting Cognitive Dissonance Theory, the objectives of the study are a) to examine how dissonance, caused by the negative disconfirmation of expectations, may …